What is Tech SEO?
When you’re building a house or any other type of structure, you need to build it to an agreed upon set of rules in order live in and work in etc, these ‘rules’ differ from country to country and evolve over time.
In the early days of website building, with dial-up internet and using HTML tables for layouts, the emphasis was on what it looked like and not how it was built, even then during the browser wars period most websites where built for the developer’s favorite browser, zero cross compatibility checks let alone devices.
With increasing connectivity it is now more important than ever for the websites to be built to an agreed standard, but there are still slight differences in how the browsers work, what will work in one may not look right or even work correctly in another.
Technical SEO is the process of checking the website has been built according the the latest ‘rules’ and it is able to be viewable in all browsers across all devices. Web accessibility has even become more important, ensuring people with disabilities can engage with your website is paramount.
Focusing on the technical aspects of your website, combined with great content, a good user interface (UI) and a great user experience (UX) can have a huge impact on your search engine rank (SERPs)
How can we help?
A site audit can help identify any issues that are preventing or at least impeding your rise to page one in the search engines. BUT it’s never a quick fix, it can take time, even months for changes to have an effect.
The cost of the audit will depend upon a few factors, depth of audit and size of site. i.e. A small local business servicing the local community with upto 50 pages won’t in general need an in-depth audit but it could greatly benefit from keyword cannibalization checks.
Whereas an ecommerce site with hundreds or even thousands of products each with their own page, would greatly benefit from duplicate page check, breadcrumb implementation and JSON-LD (Schema). So it’s not a one size fits all approach.
But also additional we have to take into consideration the business needs and any pressing issue that need to be dealt with ASAP.
We offer fixed priced audits based on number of pages and the detail of the audit.
Please check out our services page for full details and pricing.
Check out our Services page here.
Or if you want to deep dive into out philosophy, you can check that out here.